This is an awe inspiring story of the imagination and creativeness of a 13 year old girl from Texas named Maddie Bradshaw, who along with her sister and mother, have created a “million dollar business” in just three years featuring her Snap Cap jewelery.
This jewelry phenomenon is best described by tweeners who are Maddie’s target audience so I enlisted my granddaughters, Jordyn and Madison, to give you their spin on M3GirlDesigns and Snap Caps. (see video)
As described in the video, Maddie came up with the idea when starting the 6th grade and looking for a way to decorate her locker. She was 11 years old when she started the company and is the Founder, President and head designer of Snap Caps, while her younger sister, Margot is her Vice President and an assistant designer. Her mom, the third “M” in the company name, is CEO.
M3GirlDesigns has been featured on television news programs and in magazines including Time for Kids and TV’s Inside Edition, and is growing at rapid speed. “We have 25 employees now and have sold well over half a million Snap Caps since we started the business”, Maddie reported.
During her interview with KathyDowDiscovers, I asked Maddie how her friends treat her now that she’s a successful entrepreneur. “My friends are all very happy for me,” she said. Asked if being a busy entrepreneur interferes with being a regular teenager and hanging out with friends, she said, ” We still hang out. We like to go to the mall, see movies and have sleep overs, just like any other 13 year old girl.”
The Bradshaw girls recently attended the celebrity gift suite at the Teen Choice Awards where they got to meet some of their favorite stars. (see media pictures on their web site at www.M3GirlDesigns.com).
Their newest collaboration is with the Make A Wish Foundation and they have designed a special Snap Cap collection for that project. Some proceeds from the sale of that cap will help to grant the wishes of children with life threatening medical conditions.
There are nearly 50 different cap collections including special collections for Easter and Valentine’s Day. There are different color cords and all Snap Caps are interchangeable and sharable with friends too. At $7 per cap it makes collecting them an affordable hobby. The necklace cord also sells for $7.
Tween girls are going crazy over the jewelry line, “They seem to love our products, we’re always coming out with new designs and we will be in several international markets in the coming months”, the girls reported. Although this is a “girls rock” company, guys aren’t left out. There are designs that appeal to boys and they can wear the snap caps on their wrists.
With the the rocketing popularity and sales, there are imitators selling a similar product. Asked what she thought about that, the bright entrepreneur said, “Imitation is the greatest honor, so I am flattered. However, it is also frustrating that people copied my idea, I think of it like cheating on a test.” (Well said, Maddie!)
Asked what she’ll do when she grows up, Maddie’s future plans include becoming either an immigration lawyer, a patent attorney or a publicist. For now, she’s concentrating on Snap Caps, “I’m always coming up with something new” she says.
This Tween Entrepreneurial story is one readers should share with their own young people. It’s a success story for kidpreneurs everywhere. “Follow your dreams, and make sure that whatever you’re doing, you’re having fun,” Maddie says.
This is an excellent holiday gift and with the shopping season right around the corner, shop early so you can get the design you want. Visit the web site at www.m3girldesigns.com.
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